New Solutions to Commercial Real Estate Marketing
Posted by dan wagener on Wed, Feb 16, 2011 @ 10:44 AM
As the business climate continues to strain resources, we have looked at the basics of our marketing efforts and discovered something old, new and tried and true that are helping us continually improve our commercial real estate brokerage business.
1. Something Old that we have redoubled our efforts on is basic shoe leather canvassing. That's right, going door to door through the snow, sleet and subzero temperatures. It's slow, methodical and seemingly unpleasant to the uninitiated until on that 15th or 50th spontanious meeting when you come face to face with a business owner that needs help with his or her real estate. The face to face contact beats every other marketing tool and anchors your relationship immediately.
2. Something New is improved communication with our clients through real time electronic project files that our clients can log into anytime from anywhere they have an internet connection. We update our activity as it happens so our clients know they are top of mind to us. No more weekly updates and dusty folders filled with hand scrawled notes.
3. Something Tried and True is increased marketing to fellow commercial real estate brokers of our availablities as well as cost effective electronic marketing to businesses in the markets we serve. Keeping our information current and in front of those people who are most interested in our offerings is critical to keeping the deal pipeline full.
These three marketing strategies are helping us weather the economic storm better than many of our peers and will help us improve our business services as the economy improves. If you wish to discuss our strategies and real estate solutions in more detail please conact me at your convenience.
Best Regards,
Dan Wagener, SIOR, CCIM
President
Wagener Equities Commercial RE Services, Inc.
Mobile: (847)417-9713
Direct: (847)816-2621
Email: dwagener@wagenerequities.com